ryWine labels come in all shapes and sizes, and can be as simple or as complex as you want them to be. But there are a few things that every great wine label should have.
In this guide we're going to make sure you understand the following core concepts before ordering or requesting a quote from us. This will help you make the most informed decision!
- How to design the perfect wine label
- The dos and don'ts of wine label design
- How to choose the right fonts for your wine label
- The importance of color in wine label design
Here's a look at some of the most important design elements that will make your wine label stand out from the competition.
How to design the perfect wine label
The perfect winery label design requires a lot of thought, planning and preparation. It's not just about slapping a label on a bottle and calling it a day!
The perfect wine label design isn't too crowded and displays your brand name. At the very least , each wine label should contain the following:
The name of your winery or vineyard
The name of the wine (including vintage)
Your branding logo (in some cases, the branding logo may also be used as a secondary design element)
A high-quality product is more likely to attract customers, so it's in your best interest to have the highest-quality printed wine labels possible.
Cheap printed wine labels can be found on many sites online, but these are often lower quality with thinner paper and cheaper ink.
Dos and don'ts of wine label design
When it comes to wine label design, there are a few dos and don'ts that you should keep in mind. Here are a few tips to get you started:
Do:
- Make sure your wine label is easy to read. Use fonts that are easy to read and understand, and make sure the text is large enough to be easily legible.
- Keep your design simple. Don't try to cram too much information onto your wine labels - less is more when it comes to wine label design.
- Use high-quality graphics and images. Cheap, low-quality graphics will only make your wine labels look cheap and unprofessional.
Don't:
- Use tiny fonts. Not only will tiny fonts make your label hard to read, but they won't be visible from far away.
- Use too many fonts. Similar to the point above, don't make your wine labels look cluttered by using too many fonts. This is often referred to as "font overkill".
- Include text that doesn't make sense on a wine label. If you're going to include text on your labels, make sure that the message is crystal clear.
How to choose the right fonts for your wine label
It's incredibly important that a wine label contains high-quality graphics and easy-to-read fonts. When it comes to choosing a font, here are a few things you should consider:
- Make sure your fonts are legible. This means that the font should be easy to read, even for people with less than perfect eyesight or who are color blind.
- Use different types of lettering to clearly indicate different sections of information on your wine labels. For example, use a bolder type of lettering for section headings, and a lighter type of lettering for the body text.
- Use fonts that will look good when printed on glossy and matte wine labels. This is important to ensure your final product has a high-quality finished appearance.
The importance of color in wine label design
Color plays an integral role in every aspect of design, including wine label design.
Here are some tips for using color in your wine labels:
- Use official branding colors. Make sure the colors you use on your wine labels match with the branding on your wine bottles and other promotional materials.
- Use contrasting colors. This will ensure that your text is easy to read, even from a distance!
- Use colors that complement the wines you're promoting. For example, if you're selling wines with a dark and rich color profile, use darker and more saturated colors on your wine labels.
Some famously well designed wine labels
These companies really nailed it when it comes to wine label design done well:
- Eva Glas Wine Labels
- Le Petit Ballon wine labels
- Benvolio Prosecco
- A to Z Wineworks
- Vespa Vines
Design your perfect wine label with RushMyPrints By Requesting a Quote Here!