Print advertising for law firms
In this printing guide, learn about the best products and strategies on print advertising for law firms.
With the introduction of online advertisements, print advertising has lost its popularity in the last few decades.
With the advent of search engines and social media platforms, people tend to prefer an ad that would be immediately visible rather than waiting for a long time until they open their mailboxes or check their snail mails.
However, just because it has not been popularized recently doesn't mean you shouldn't consider using it at all. There are still certain instances when print ads could come in handy.
Print advertising examples:
Law firms, especially those who are well-known in their respective industries, could benefit from print advertising because it is much more affordable than other forms of advertisement that would also be much more to maintain day after day.
If you want to start your own print ads but do not know what product to use or how to design it, there are several companies out there who can help you out with your advertisement needs.
For instance, they offer different sizes of advertisement posters depending on your budget and available space to place them in.
Types of printing products
These come in either matte or glossy finish; both providing great colors and photo prints respectively.
Clear coat laminated posters even provide extra protection against spills and dirt! So if you want your posters to stay looking fresh and new for a longer period of time, this is definitely the product you should choose.
What is clear coat laminate?
Clear coat laminate is protection for your print ads that are supposed to stay outdoors for a longer period of time.
Once placed outside, they will be exposed to the elements such as dust and dirt so if you want them to still look clean and new after months or even years, clear coat lamination is the solution!
All these products are made with high quality materials that can last up to 50 years indoors and 100 years outdoors!
What law firms should focus on other than design?
When it comes down to printing products, there are particular things you shouldn't overlook. For one, make sure you use high resolution images since posters are printed in larger prints compared to flyers.
Images would usually appear grainy once it is so using lower resolution photos could make your design look bad.
Another thing you should not forget is your logo.
Make sure to include it on the poster since this is how people will identify you, especially if they are used to seeing your brand in other media platforms like television advertisements, billboards and radio ads.
Make sure that your text content provides vital information about what your law firm can do for its clients, e.g., free consultations or even free initial legal fees!
Having these contents are significant because it would motivate potential clients to contact you for help instead of making them choose another lawyer who offers similar services.
Other than designing a poster with high quality images and including informative text content, never forget to distribute printed materials in
The best printing products - use them all!
Aside from different poster sizes and finishes, there are also other material such as business cards , flyers , brochures , booklets, folders and even calendars that can be produced by these companies.
Each comes with its own advantages and disadvantages so choosing the best one could mean the difference between success and failure in promoting your brand name or law firm.
For instance, while business cards could easily fit in pockets and wallets, they only have limited space with small font size to write on them unlike flyers which allow more space but might not be easy to hold when browsing through them due to their flimsy weight that cannot possibly fit in a single hand.
In order to make the best out of your investment, it would be advisable to consult with an advertising or marketing consultant like RushMyPrints, who can provide you information about the different products and their costs along with advice on where to place these printed ads in.
This way, you could accomplish more for a better cost while having the chance to advertise your firm's brand name without going too far over your budget