Print Materials You Need for Your Online Shop
In this printing guide, learn about the print materials you must have for your online shop.
Table of contents:
- What are print marketing materials?
- What are the types of printed materials?
- What kind of prints does an online shop need?
- What are the best stickers for an online shop?
- What are the best package prints for an online shop?
- What makes a good label to print for your products
What are print marketing materials?
Print marketing materials are documents that print the image of your business. Print materials such as leaflets, banners and flyers can be distributed in several ways:
- Through the mail
- Direct distribution to an audience
- Events or trade shows
- Display boards in shopping malls.
What are the types of printed materials?
Let's get back to what you need for your online shop.
There are three main types of imaging materials necessary for any kind of advertising campaign:
- Package Prints
Each printing type has its own advantages and disadvantages. Consider the most common cases below when choosing which type is best suited for your online business needs.
For example, if you need more information about a particular product, a brochure is what you need. On the other hand, if you want to highlight all your products at once, a catalog is the best choice.
Try to read more about each printing method below to see which one would be the most suitable for your business.
Brochures are perfect when you have more detailed information that needs to be shared with customers. This print marketing material can contain detailed descriptions of products or services as well as special offers and promotions.
They are a great way of informing potential customers about important information they might not know about your company and its awesome products/services
Flyers are small printed materials often used by businesses to advertise their latest deals or discounts on specific products.
This type of print marketing material is meant to be delivered face-to-face with customers by a company representative, usually in a stack placed on top of goods or handed out directly to people walking past the store front.
Flyers are not expensive and can be bought from printing companies in bulk at reasonable prices, making them perfect when you want something quick and affordable that doesn't require too much attention from your business.
A catalog is a collection of leaflets aimed at promoting a product line. A printed catalog has a greater value than online catalogs because it can present more information about your products in detail. Therefore, it increases the brand's credibility through improved customer service and higher quality materials.
Catalogs are great for when you have a range of products. They are also useful when your customers need more information such as product specifications and prices before they make a purchase.
Labels can be printed with barcodes, QR codes or UPC labels to improve sales and give customers easy access to information about the company that made the product. It is important that the label can be read clearly and quickly by customers to avoid loss in sales and help the firm get feedback from buyers regarding their experience with different products and services.
No matter how small or cheap these materials seem, stickers should not be underestimated.
As long as sticker materials follow proper design layouts and guidelines, it can be a huge help in getting your business noticed and attracting more customers.
So, if you run an online store then you should know that these print materials are essential for the promotion of your business. If printing isn't your strength, there are companies out there who can take care of it so you don't have to fret.